The proposals desk, the keeper, and menu sync

Last updated July 10, 2026

The proposals desk

Open SWPL Collections in the sidebar and press Scan for opportunities. The plugin reads your own store – how many products sit behind every filter choice in each category, which filter combinations your shoppers actually use, and what they type into your site’s search box – and lines up collection pages worth building, each with its evidence attached (“2,100 products in stock – shoppers filtered exactly this 45 times”).

If the SWPL AI Visibility plugin is installed and connected to Google, the scan also reads your Google Search Console data – the searches people type into Google where your store appears – and adds that to the evidence (“Google: ‘mens gold rings’ – shown in results 1,200 times in 90 days”). That is the strongest vote a proposal can get: demand that already exists whether or not the page does. No Google connection? The desk works exactly the same, just without the outside view.

The scan never proposes a plain category (those are already pages) or anything you have already built, and it only suggests pages with enough products behind them to be worth a shopper’s click.

Your three buttons per proposal

• Approve – creates the collection as a draft with the products already picked, and takes you straight to the editor. Nothing goes live until you press Publish – the words are always yours to approve.
• Later – keeps the idea parked on the desk below the fresh ones.
• Skip – removes it for good. A skipped idea is never proposed again, so the desk only ever shows you new thinking.

AI counsel (optional)

If the AI SEO Content Generator plugin is set up with an AI engine and key, a Get AI counsel button appears on the desk. Press it and the AI reads each proposal’s evidence and writes its advice onto the row: a recommendation (Approve, Skip, or Later) with a one-sentence reason, plus a ready-drafted page title and introduction written the way shoppers search. One press starts a job that covers every waiting proposal – the server runs it to the end by itself; you can leave the page or close the browser, and the desk shows live progress. It never starts on its own, and each proposal is only ever paid for once. When you approve a counseled proposal, the drafted title and introduction are pre-filled for you to edit. The AI advises; you decide.

Next to it, Hunt new page ideas (AI) goes further than the scan can: it invents occasion pages, filter combinations, and price-band pages (“April Birthstone Jewelry Under $200”, “Gold Tennis Bracelets”) by reasoning over your real categories, filter options, and prices. Every idea has to survive two checks before you see it: it may only use filters and categories your store actually has, and it must have enough real products in stock to deserve a page – thin ideas are thrown away, and the result message tells you how many were. One press is one AI call.

The keeper

Once a day, the plugin quietly re-counts the real products behind every collection you have published. If a page falls below the healthy floor (stock sold out, a supplier feed changed), a red Keeper flag appears on the proposals desk telling you exactly how many products remain and recommending the page come down until stock returns – so no shopper, and no search engine, ever finds one of your pages nearly empty.

The keeper never touches a page by itself:

• Unpublish page is a button you press – the page becomes a draft you can republish anytime.
• Later keeps the flag waiting.
• Dismiss silences it for good.

If stock recovers on its own before you act, the flag simply leaves the desk.

Menu sync

Below the desk sits the Menu sync card: one rule per navigation menu, set once. Tell a menu to “Mirror the category tree”, pick how many levels deep, and whether empty categories should be skipped. From then on the plugin always knows what that menu should contain – and whenever reality drifts (an import created a new category, one emptied out, one was renamed), a Menu update proposal appears on the desk listing every change in plain words. The very first check after saving a rule is a full alignment audit of that menu.

Your menus are never changed without you:

• Update menu applies the listed changes – and refreshes your headless storefront’s navigation in the same act, so the two cannot drift apart.
• Later parks it; Dismiss silences that exact set of changes – if the situation changes, a fresh proposal comes.

Home links, pages, and custom menu entries are never touched; only category items are managed, and the order of your existing items is preserved. When you publish a new collection, menus with “Offer new collections” ticked get a friendly “add it to the menu?” proposal too.

The working rhythm

A practical weekly habit: press Scan for opportunities, read the evidence on each fresh proposal, Approve the obvious winners and Skip the misses, then glance at any keeper flags and menu proposals. Ten minutes keeps the store’s landing pages growing where demand actually is – with every word and every menu change still passing through your hands.